Cause-relatedmarketing相关论文
Practitioners and academics alike recognize the relevance of cause-related marketing(Andrews et al.2014).From a traditio......
Cause-related marketing(CRM)is a powerful marketing tool for building positive corporate image and generating favorable ......
The Effects of Company-cause-customer Fit on the Consumer Trust and Purchase Intent in Cause-Related
Around the world,many companies have been committed to public welfare about education,environmental,health and other......
